About Lose-A-PaloozaLose-A-Palooza is a one-day social media event created to encourage participation in the Lose For Good campaign to benefit Share Our Strength and Action Against Hunger.
As part of the Lose For Good campaign, Weight Watchers will donate $1, up a maximum of $60,000, to Share Our Strength and Action Against Hunger for each approved mention, acknowledgment or action related to "Lose For Good" made on September 14th through blogs, Twitter, Facebook and check-in via foursquare.
Important note: There is a difference between Lose For Good and Lose-A-Palooza. Lose For Good is a 7 week campaign, Lose-A-Palooza, on the other hand, is a one-day event as part of the Lose For Good campaign. The event runs one day only- September 14th- and it's objective is to drive as much social media awareness as possible for Lose For Good. Every time Lose For Good is mentioned using an approved method on 9/14, Weight Watchers will track the mention and donate a dollar-up to $60,000.
Get involved by visting WeightWatchers.com/LoseForGood
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